Influencing Hotel Patrons to Use Reef-Safe Sunscreen

The health of Hawaiian coral reefs is threatened by sunscreen ingredients (e.g., oxybenzone). This study sought to determine factors leading the pro-environmental behavior using reef-safe (RSS) and identify practices hoteliers could implement influence patrons engage in this behavior. applied a framework model hospitality industry. It proposed that attitudes, personal capabilities, habits are causal variables intention, predictor Contextual were as moderating for relationship between intention Past hotel (n = 400) subjects survey. Intention use RSS influenced investigated. Responses analyzed multiple linear regression ANOVA. Results suggested patrons’ was primarily three determinants: contextual factors. Targeting development capabilities employing facilitate shown effective methods use. Findings supported educational campaigns complimentary programs Hawaii operators RSS.